Covent Garden - "London Village"

Covent Garden has no twin. It is unique amongst tourist attractions, having an unrivalled and eclectic mix. The playground of the West End, ever increasing its magnetic appeal to those at home and from abroad. Its history, its culture, and its retail, mixed with the leisure experience, sustains and expands its popularity. A place to live as well as to work and of course to visit, well served by road and rail communications.

The Covent Garden Community Association, Westminster City Council, the Covent Garden Area Trust and the Covent Garden magazine, all must share praise for having an interest in this Village, this oasis, for creating, maintaining, and enhancing its status.

Co-ordinating the branding and marketing of Covent Garden though, at home and abroad, rather than the current ad-hoc and often selfishly based initiatives, usually in respect of particular projects, is yet to be achieved. Much could be done in Covent Garden to landmark particular destinations and routes. Much has been achieved and much more could still be achieved.

David Tye and Andrew Wilson, Rugby Estates plc

Covent Garden Community Association Annual Report 2000-2001

 

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