Covent Garden London
The heart of London's West End
A Restaurateur's view
We are honoured that the Covent Garden Community Association has asked Maxwell's Restaurant Group to contribute to the CGCA Annual Report 2000/2001. We feel this is a perfect example of the community involvement that Covent Garden is so active to maintain and develop with its members.
Maxwell's Restaurant Group's head office is situated in Covent Garden. With five of our eleven restaurants located in the heart of theatreland, we are naturally involved in local business developments and are active members of various organisations. These include the Covent Garden Community Association, In & Around Covent Garden Forum, Capital Link and the Sector Steering Committee by way of financial support and local developments. We are also enthusiastic to work with other any new organisations that are dedicated to the well being of the community.
Covent Garden has obviously changed over the years regarding local business development, social and tourism trade yet the character of the area has positively magnified to ensure that Covent Garden is still a prime residential area, promotes an excellent yet diverse array of entertainment yet has maintained its quirky and welcoming personality.
As London's central areas and suburbs are losing their clear geographical definitions, Maxwell's Group are proud that Covent Garden retains its individualism and this is a great reflection of the efforts the community strives to encourage. By merging our individual businesses resources to support major local events and receive great publicity, this is visual proof of our capabilities and dedication towards keeping Covent Garden as...Covent Garden.
Brian Stein, Director
Covent Garden Community Association Annual Report 2000-2001
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